We’re not just here to inform or to entertain. We’re here to transform. Offer a solution The best businesses solve real problems. And your content is part of the path to solving that problem. If your audience is hurting (and we’re all hurting over something), lend a hand to make it better. Some days it will be free advice. Other days, a paid product or service is what will give them the greatest benefit. If your content isn’t here to help people solve their problems and get what they want and need, why should we spend our time creating it? And why would our audiences spend the time to read it? How about you? What’s your favorite way to make your content worth seeing? Let us know in the comments.
Did you know that Copyblogger philippines photo editor certifies terrific content marketers? Well, we do, and we’ve been thinking about more ways we can highlight and honor them. Earlier this month, Copyblogger held a contest for our community of Certified Content Marketers. since it was only open to those selected folks. We asked them to submit: Their blog URL The URL of a favorite post A description of what they think their blog has to offer Copyblogger readers The contest was open to writers who hadn’t submitted their applications yet, as well as our currently Certified marketers. We got a nice pile of excellent submissions and managed (with difficulty) to whittle it down to five favorites.
We looked for the same things we look for on Certification applications — first and foremost, a strong writing voice that’s informed by a strong grasp of content marketing strategy. We also went for posts and blogs that would be most valuable to Copyblogger readers — there were some very strong posts that missed out on this score. And we highlighted new writers that you haven’t seen on Copyblogger before — although we also have been delighted to feature content from writers in our Certified community like Alaura Weaver, Morgan Dix, and Beth Hayden. In fact, each of our top three is currently preparing her application in order to be Certified. (We told you it was rigorous.