UX and SEO practices
As already mentioned, UX writing complements SEO very well, and the combination of the two creates SXO, i.e. Search Experience Optimization. This is mainly due to the fact that user experience is an increasingly important issue for Google. Therefore, the more carefully a website is refined, the better. Taking care of SEO alone will not bring the expected results. While a user can easily find your site, they will leave it quickly if they have trouble getting the action they want.
Content that is not entirely useful, poorly understood or carelessly prepared is discouraging and may also have a negative impact on the company's image. At the same time, it must mobile number list be remembered that UX writing itself will not guarantee success either – mainly due to the fact that disregarding SEO will prevent the website from occupying a high position in search results. The combination of these two areas makes that potential customers will easily find the website and stay on it for longer, which increases the chance of taking the desired action. This is why positioning and UX are a perfect duo, especially in the case of an online store.
How to prepare a good UX copywriting? UX writing rules
If you want to create good and effective UX writing, you should first of all be aware that it is not synonymous with copywriting. A copywriter who writes texts uses the language of benefits, storytelling and similar elements to encourage the audience to buy or otherwise react. Copy is mainly focused on sales. The UX writer, on the other hand, focuses on usefulness, simple language and brevity - he simply creates content with users in mind.