For a fairly general email marketing campaign you can expect a response rate of less than . If instead you sent personalized emails to a handful of your most loyal customers you would almost certainly have a higher return rate. When deciding which media to use consider the first question you need to ask yourself: Will my potential customer read my message? The second is: he will be attracted to it. Successful advertising must understand which channels to operate on and how. [AML]-quote-quotes- Brand awareness must transcend individual touchpoints.
Each channel must carry a unique and phone number list immediately identifiable image. advertising-marketing-mix-image Back to index Authority and sales in advertising Is the target aware of the authority of your brand? Well the work doesn't stop there. The customer must be accompanied throughout the purchasing process. You must first identify the key stages of the journey orchestrating an effective and pertinent communication. What are the channels you need to focus on? Once found how are you to exploit them? Study targeted strategies for each of them. They are not all the same.
They have their own peculiarities: exploit them to push them to their maximum potential. The watchword today is customization . Ever heard of integrated approach to marketing? Are you promoting a new product or increasing brand awareness and authority? In both cases all the channels you use must pursue a common goal. For this reason it is good that tone of voice and graphics are consistent across all types of media.increases the effectiveness of any campaign and helps build a strong brand image. Make sure your message is relevant and clear. the last thing you want is to lose it. Determine your campaign goals and make sure they are taken into account.