Definition of communication channels When the positioning strategy is implemented a range of technical tools is determined that will allow you to effectively interact with the target audience within the goals set. At the current stage several tasks are being solved including formation of a set of communication channels taking into account the requirements coverage speed costs drawing up a media plan with reference to calendar periods drawing up a detailed content plan. Budgeting Once planning is complete it is important to determine how the budget is calculated. For example it can be fixed or based on a percentage of sales.
At this stage it is necessary to allocate an adequate amount of resources for the implementation of the tasks set. Implementation of the strategy The main and most difficult stage is the implementation of the developed strategy. It is necessary to act strictly in Whatsapp Mobile Number List accordance with the drawn up plan consistently and carefully. During the process various problems can arise so the development team and stakeholders must be ready to quickly investigate the situation and take appropriate measures. Evaluation of results Evaluation of the results allows you to determine how effectively the strategy is being implemented and what adjustments need to be made.
It should be based on a good feedback system that allows you to quickly receive feedback and measure baseline performance. Mistakes in developing a communication strategy As with any planning mistakes can be made in the development of a communication strategy that will lead to a decrease in work efficiency. Common mistakes include Poor quality analysis due to the wrong choice of basic research tools or an incomplete set of information. As a result of such a mistake the development team forms a weak system of communication channels and methods for implementing the strategy.